Entity-Based SEO: How Google Actually Understands Your Site

Google no longer matches strings; it matches things. "Entity SEO" means making your business a clearly understood thing — with facts that agree everywhere they appear.

Define your entity

One canonical name, one description, consistent NAP (name, address, phone) across your site, schema markup (Organization, LocalBusiness, Services), sameAs links to your profiles, and a maintained llms.txt for machine consumption.

Structure your expertise

Topic clusters signal authority: pillar pages for each service, supporting articles for each question, tight internal linking, and clear authorship.

Feed the machines properly

Schema types that pay off: LocalBusiness, Service, FAQ, Article, Breadcrumb. Validate them. Errors are worse than absence.

Why it matters now

AI assistants answer from entities they trust. Entity clarity is what gets you quoted instead of paraphrased — or skipped. Webnet bakes entity architecture into every build.