GA4 Conversion Tracking: Set It Up Once, Trust It Forever
A practical GA4 setup: events, key events, attribution, and the five conversions every business website should be measuring.
GA4 in 2026 is event-based: everything is an event, and "conversions" are the events you mark as key. Set it up deliberately once and every marketing decision afterwards gets easier.
The five conversions that matter
- Form enquiry submitted
- WhatsApp click
- Phone call tap
- Quote request completed
- Purchase or booking (if applicable)
Implementation notes
Track real submissions with server-side or dataLayer events, not just "thank you page" views. Mark them as key events. Link Google Ads for import. Exclude internal traffic. Verify weekly in the first month.
Read it monthly
Compare conversions by source and landing page. That single report tells you where to spend and what to fix. Webnet ships every site with this wiring done and documented.
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Webnet implements everything in this article — and keeps it working, month after month.
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